Operations & Growth · 6 Years

Ishwar
Singh

Scaling businesses · owning P&L · building systems that hold

₹31L+
Revenue Generated
18×
MRR Growth (22K → 4L)
270+
Members Built from 15
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01

The Operator

I started managing a single fitness center floor in 2019 — responsible for walk-ins, coach schedules, and daily revenue. Over the next six years, the scope of accountability grew with every role: from one center to a sub-cluster, from a sub-cluster to a network of 206 coaches, and from coach operations to enterprise revenue partnerships.

Today, at BACK2BASICS, I sit in the Founder's Office and own the full picture — from supply planning and CRM architecture to P&L reviews and offline expansion. I scaled a single community to 15 locations, grew MRR from ₹22K to ₹4L, and brought churn down from 37% to 18% through structured dropout tracking.

The thread across every role: build systems, own numbers, close gaps.

2019
1 CenterGround execution
2020
Sub-clusterMulti-center ops
2021
127 CoachesCluster management
2022
206 CoachesNetwork + alliances
2022
₹31L RevenueStrategic partnerships
2024
Founder's OfficeFull P&L ownership
02

Impact by the Numbers

Revenue & Growth
₹22L
Enterprise revenue from PepsiCo, LTI, Zerodha partnerships
₹6L
New partnership revenue built from scratch
₹3L
Sponsorship secured for flagship IP event
22K→4L
Monthly recurring revenue scaled 18× at BACK2BASICS
People & Communities
127
Coaches managed across Cult.fit sub-cluster including rostering & performance
206
Coaches under performance dashboards at FITTR
15
Offline communities launched from a single location
270+
Members built from 15 through CRM and cohort tracking
Operational Excellence
37→18%
Churn reduced through structured dropout tracking at FITTR
92/100
Audit score — standardised class experience & escalation management
NPS 70
Member satisfaction maintained at BACK2BASICS, with 4.5/5 rating
eNPS 60
Team health score — supply planning aligned to demand forecasts
03

Career

BACK2BASICS Founder's Office January 2024 – Present
Full P&L · 15 Communities +
  • Reporting directly to Founder; drive operations, expansion, and performance management across all locations
  • Owned hiring and supply planning; aligned coach capacity with demand forecasts — eNPS 60
  • Led weekly and monthly P&L reviews; defined KPIs and OKRs for team accountability
  • Designed and executed offline expansion playbook; scaled from 1 to 15 communities, growing MRR ₹22K → ₹4L
  • Built CRM dashboards and cohort tracking; grew member base from 15 to 270+
  • Standardised class experience and escalation management; maintained 4.5/5 rating, NPS 70, audit score 92/100
FITTR Associate – Strategic Alliances Sep 2022 – Apr 2023
₹31L Revenue · Enterprise +
  • Managed enterprise partnerships with PepsiCo, LTI, and Zerodha — generated ₹22L in revenue
  • Built new partnerships adding ₹6L in incremental revenue
  • Secured ₹3L sponsorship for flagship IP event
FITTR Associate Manager Jun 2022 – Aug 2022
206 Coaches · Churn −19pp +
  • Managed operations supporting 206 coaches across the platform
  • Built centralised performance and revenue dashboards for leadership visibility
  • Reduced churn from 37% to 18% through structured dropout tracking and early intervention
CULT.FIT Senior Center Manager Feb 2021 – May 2022
127 Coaches · Sub-cluster +
  • Led end-to-end operations across a sub-cluster — rostering, utilization planning, and performance management for 127 coaches
  • Optimised coach scheduling to improve class fill rates and reduce last-minute cancellations
  • Drove operational discipline through structured reviews, adherence audits, and performance scorecards
  • Built accountability systems for punctuality, session quality, and member experience metrics
CULT.FIT Center Manager Feb 2020 – Feb 2021
Multi-center · SOP Audits +
  • Managed full center operations including revenue, service quality, and team performance
  • Audited newly launched and existing centers to ensure SOP compliance and brand standards
  • Owned coach scheduling across sub-cluster to balance demand-supply gaps
  • Improved operational readiness during new center launches through pre-launch checklists and on-ground supervision
CULT.FIT Associate Center Manager Jun 2019 – Feb 2020
Single Center · Ground Ops +
  • Managed day-to-day center operations ensuring high-quality workout experience and service consistency
  • Drove walk-in to trial conversions and trial-to-membership upgrades through on-ground sales execution
  • Monitored class attendance, member feedback, and service recovery processes
  • Coordinated with coaching team to maintain schedule adherence and member satisfaction
04

Projects & Case Studies

View all →
05

Skills & Tools

Operations & Strategy
P&L Management KPI & OKR Design Demand Forecasting Capacity Planning Expansion Playbooks SOP Development Stakeholder Management
Revenue & Growth
Enterprise Partnerships CRM Optimization Funnel Design Churn Reduction Cohort Tracking Retention Strategy
Data & Analytics
Advanced Excel SQL (Basic) Metabase Tableau Power BI Financial Modelling Scenario Analysis
Tools & Platforms
Zoho CRM HubSpot Freshdesk Notion Google Workspace Team Leadership
06

Education & Recognition

PGDM — Business Management
Jaipuria Institute of Management
2017 – 2019
Bachelor's Degree
Mumbai University
2012 – 2015
Awards
Excellence Award 2019 · 2021
Extra Mile Award 2020
MIDCOM Business Challenge Winner 2018